Whether anticipated or unexpected, small businesses in every industry face a lot of challenges. Both veteran and new businesses need to be prepared, flexible, and adaptable in order to succeed. Here are the most significant business challenges in 2023.
Economic Uncertainty
The economy has been wavering for some time now, and it appears that we’re on course for the same in 2023. This makes long-term planning a difficult task. When the economy is more balanced, business owners are equipped to make better investments and more informed decisions. However, with rising inflation, as we have now, small businesses face the possibility of stalled growth. It will be imperative for small businesses to budget costs and manage their operations efficiently.
Inflation and Rising Costs
Small businesses are not immune to the effects of inflation. Increasing costs of raw materials, shipping, and energy can all influence the profitability of a small business. Whereas larger companies might be able to pass these costs onto customers, small businesses typically don’t have the pricing power to do so. To attend to this challenge, small businesses may need to reduce costs through more efficient operations, renegotiating contracts with suppliers, or exploring new revenue streams.
Hiring and Retaining Labor
Most industries have experienced a labor shortage since the onset of the Covid-19 pandemic. The inability to find and retain qualified employees could impact the ability of small businesses to deliver goods and services or focus efforts on growth. Small business owners should think about offering more competitive wages and benefits, improving working conditions, and investing in automation to help reduce the work load of employees.
Competition
Competition isn’t a new challenge to small businesses, but the pandemic accelerated the shift toward e-commerce and digital channels. It’s now up to small businesses to find a way to stand out from the crowd in order to retain existing clients and attract new business. They might want to consider investing in digital marketing and advertising, improving their website and social media outreach, and offering products or services that set them apart from competitors.
Funding
Securing funding will be difficult this year as lending firms await to see what the economy does. On the positive side, this is an opportunity for small businesses to stand out among the competition. Business leaders will need to come up with creative pitches that prove the value their company offers.
Professional services firms often face the challenge of distinguishing themselves in a highly competitive market. Developing a strong brand is a surefire way to stand out among the crowd. A well-crafted brand development strategy can help your firm establish a clear identity, communicate your company values to potential clients, and build trust and loyalty among existing clients. Read on to learn how to create a brand development strategy for your firm.
Research Your Target Market
Conduct a thorough analysis of your target market, including clients, competitors, and industry trends. This should inform your firm’s overall brand positioning. You should fully understand your target demographic to the point where you can anticipate their wants and needs, thereby creating purposeful messaging that will ring true. Furthermore, research will help you determine strengths and weaknesses in how your business and brand are regarded.
Develop Your Brand Positioning
Aim to develop a brand messaging platform—or market position—that clearly communicates what sets your firm apart from competition as well as key benefits to potential clients within your target audience. Why should they choose to work with you? This messaging should be consistent across all media communications, including your firm’s website, social media, email marketing, and other promotional materials.
Create a Positioning Statement
Typically three to five sentences, a positioning statement conveys the core of your brand positioning. It should be ambitious so your firm has goals to work toward, but remember that you will need to deliver on promises.
Establish a Name, Logo and Slogan
If your business is already up and running, there’s usually no need to change your firm’s name. However, if you feel you’ve outgrown your original name or you’re going through a merger, a name change might be in order. Either way, you want to develop a visual identity that aligns with your brand positioning and messaging. Along with a slogan, this can include a logo, color palette, and typography that are distinctive and memorable, and that can be easily recognized by its target audience. Keep in mind that these are symbols of your brand that serve as a way to communicate with your audience and potential clients. Therefore, they should be designed with your target market in mind.
Create a Content Marketing Strategy
Visibility and reputation drive brand strength, and effective content marketing has the potential to increase both. Aim to create quality content that reflects your brand values and goals. When done correctly, this will make your brand relevant to your target market and boost your firm to a position of authority in your niche.
Get Involved and Build Relationships
Building trust and credibility with both existing and potential clients is an important piece of brand development strategy. This can be achieved through a variety of means, including:
Building a robust online presence
Publishing thought leadership content
Participating in industry events and conferences
Effectively communicating in a timely and responsive manner
Providing ongoing follow-up
Implement Your Brand Development Strategy
Creating a brand development is one thing, but consistently applying it is another. Once created, a brand development strategy all too often falls off the priority list. The strategy needs to be put into play if you want to grow your brand. Not only that, but it’s an ongoing effort that requires continuous monitoring, evaluation, and adjustment. Remember to conduct regular brand audits, track brand visibility and perception, and gather feedback from clients and employees. And as the market and industry evolve, your firm’s brand should be adapted accordingly.
Retirees routinely withdraw cash from retirement accounts to cover basic living expenses, but selling low could negatively affect your retirement portfolio. If the economy experiences a downturn during your retirement years, you can use the strategies discussed below to minimize the impact to your long-term financial plan.
Before Making Any Withdrawals
While younger investors are generally advised to leave their cash invested and wait for the market to rebound, retirees typically rely on market withdrawals to create cash flow. In an effort to avoid or postpone withdrawals during tricky market conditions, try to find assets unlinked to the market that you can tap into until the market normalizes. Market downturns and steep inflation can be considered financial emergencies if you’re struggling to make ends meet, so you can certainly dip into emergency funds without feeling guilty. Just be sure to prepare a plan to replenish the funds as soon as possible. If you must withdraw from your investment accounts, it’s important to be strategic in your withdrawals.
Begin with Interest and Dividends
Before selling low, try to leave your original investment intact by only withdrawing the interest and dividends from your taxable accounts. This move could allow you to conceivably grow your income when the market rebounds in the future.
Sell Lower Volatility Investments
Short-term bonds and bond funds generally aren’t as affected by market unpredictability, and their values are ordinarily stable. Selling them in a down market can supply necessary cash and not cause too much damage to your retirement savings. They also favor smaller price fluctuations than stocks during stretches of market volatility.
Rebalance Your Portfolio
If your investment portfolio is out of alignment with your asset allocation goals due to market volatility, it’s an opportune time to look for opportunities to raise needed cash by rebalancing. In order to return your allocation to its original goal, sell assets where values have increased disproportionately in value relative to your desired allocation, and buy assets that may have dropped in value.
Make Tax-Smart Choices
If you’re forced to sell assets from taxable accounts for needed cash flow, be sure to make tax-smart choices. You can minimize your taxes owed by selling investments that you’ve held longer than one year. Those gains are taxed at the long-term capital gains tax rate of 20% and not at the federal ordinary income tax rate. Keep in mind that some gains may also be subject to state and local taxes.
The construction industry isn’t known for its willingness to embrace change, so it’s no surprise that, generally, the industry’s been slow to accept technology. Enter the Covid-19 pandemic and subsequent economic turmoil and labor and material shortages, and many business owners are now looking to technology-based solutions to drive productivity and keep costs low. Below are five examples of how modern construction technology can help control project costs.
Make More Accurate Cost Predictions
Every construction project is unique, and for some projects, budgeting can be vague and inaccurate, rendering cost prediction difficult. Faulty cost prediction can lead to the need for rework. 3D modeling software like BIM allow businesses to shift from the design-bid-build model to a more effective design-build model. Project managers can use the software to:
Digitize the construction site
Help make better design decisions
Improve predictability, productivity, and profitability of workflows
Share plans and designs with trades and contractors to increase efficiency
Compare supply and financial needs of different building techniques
Cut Down on Rework with Project Management Software
There are typically at least a few changes that need to be made to the scope of a construction project throughout the course of the job. In fact, approximately 30% of the work done by construction firms is actually rework. Project managers are constantly needing to change course, adjust budgets, and communicate changes to their teams as quickly as possible. When project managers take advantage of project management software, they can increase project visibility, improve communication and respond quickly to project changes, and streamline task management with real-time insights from the field. All of this helps to curtail unnecessary rework.
Stay Informed of Market Fluctuations and Identify Areas of Inefficiency
Construction companies are no strangers to the challenges that come with inflation, shifting labor costs, and irregular supply prices. Though these factors are typically observed during the early planning stages, by the time the project gets rolling, project managers could be working off of outdated market information. AI-based software can help project leaders stay informed of adjustments in regulations or costs, while construction budgeting software can help pinpoint inefficient processes within the project.
Prevent Inefficiencies with Real-Time Jobsite Data
Real-time on-site data is necessary to boost efficiency and improve projects. With construction management software, project leaders can collect real-time jobsite data such as daily reports, production tracking, and safety compliance. Daily data collection helps project managers spot and prevent expensive inefficiencies as they arise.
Communicate Through Digital Technology to Ensure Project Success
Construction companies can shorten turnaround time and operational expenses by strengthening on-site efficiency and output. This is why a large number of construction companies have started to invest in connected technologies, which use sensors and tags to connect job sites, machines, and workers, allowing for real-time visibility and adjustment capabilities for project leaders. Benefits of connected technologies include improved communication and transparency, more accurate timelines, and minimized risk.
As the owner of a small business, you are well aware that taxes are one of the most important topics on which to keep up to date. Making mistakes could mean a higher tax bill, and failing to properly manage your taxes could land your business in trouble. On the other hand, planning in advance, taking advantage of available deductions, and preparing your tax returns correctly can save on the amount of taxes your business is required to pay. Keep reading for tax-saving strategies to help reduce your tax bill.
Use the Qualified Business Income Deduction
The Qualified Business Income (QBI) deduction was created when the Tax Cuts and Jobs Act (TCJA) was established in 2018. With the QBI you might be eligible to deduct up to 20% from your qualifying business income if your business is a pass-through entity—a sole proprietorship, an S corporation, a partnership, or a limited liability company (LLC), where business income is passed to its shareholders, partners, or owners to report on their personal tax returns.
Limits apply to the QBI deduction based on income level and business type, so be sure to talk to your tax advisor. It’s also worth noting that the QBI deduction is set to expire in 2025.
Fund a Retirement Plan
Providing a qualified retirement plan for yourself and/or your employees can help save money on taxes. Owners of corporations can contribute up to 25% of their salary to a tax-deferred plan like a 401(k) or 403(b). Sole proprietors can contribute up to 20% of income into a tax-deferred SEP-IRA account.
Take Advantage of Tax Credits
Tax credits can be subtracted from owed business income taxes at state or federal levels. They encourage investment or provide assistance in targeted areas such as employee hiring, training, and retention; clean energy initiatives; disaster relief; and new construction, historic preservation, and disability access. The list of potential tax credits for businesses is extensive, so be sure to check with your accountant about your available options.
Take Tax Write-Offs for Qualifying Purchases
If you purchase equipment, machinery, and vehicles (and sometimes real estate) for your business, you can take tax-write-offs. The most frequently utilized types of deprecation are Section 179 deductions and bonus appreciation.
Section 179 deductions permit business owners to deduct the costs of certain assets as soon as they’re put to use, so you can deduct the entire cost of equipment in the year it is placed in service. This could allow you to pay lower taxes in the current year and still buy or lease more equipment to write off in following years.
Bonus depreciation is an added advantage for purchasing assets. The TCJA increased this tax break from 50% to 100% of the cost for assets placed in service through January 1, 2023.
Defer Income and Accelerate Expenses
Defer income by shifting some of it from this year into the next. You can do this by holding on to year-end invoices until just before the start of the new year. You likely won’t collect the payment until the first quarter of the new year, so taxes on that income won’t be paid until next year. Accelerate expenses in the fourth quarter by prepaying some expenses that aren’t due until the following year. Of course, you’ll need to determine the year in which you expect to pay the most in taxes. For instance, if you anticipate notably higher personal income next year, it may save on taxes to collect income now rather than delay it until next year.
Deduct Travel Expenses
Business travel is entirely deductible. While personal travel doesn’t hold the same advantage, you might be able to combine an acceptable business purpose with personal travel in order to maximize business travel. Keep in mind, too, that frequent flier miles earned from business travel can be applied to personal travel at a later time.
